The Blog
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Meet Dr Shaaira Nasir
Modest fashion is clothing that covers most of the body, revealing little skin. It tends to be loose fitting, flowy or layering of clothes and comfortable. -
The Inayah Eid Edit 2019
Ramadan and Eid are key celebrations for discerning women around the world looking to look glamorous and stay modest throughout the holy month and beyond. -
Layer Up in Style With Our Latest Midi Tops
These long sleeve tops cut in a liberal length will immediately help style signature looks for both work and leisure. -
Walk This Way in Our Must-Have Modest Palazzo Trousers
Pretty as a picture and absolutely stylish, palazzo trousers are a must-have in every modest fashionista's wardrobe. -
Just For the Frill of It: Ruffles to Love
A dainty ruffle can instantly update the look and feel of classic cuts and silhouettes. And whether you favour exaggerated flounces, or are more partial to delicate panels, ruffles continue to add oodles of feminine charm to your outfit. -
Make Way for Fresh New Florals
A floral print has long swayed from a fad to a cult marker. Printed, adorned, embellished, and exaggerated on runways season after season, the humble nature-inspired motif continues to the captivate the imagination of trend makers. -
The Fine Print: Fresh New Ideas
An outfit featuring a modest print can be an instant game changer! Stripes, motifs, or even organic art adds dimension and texture to the fabric, resulting in a standout statement look for your modest wardrobe. -
Workwear: From 9 to 5 and Beyond
Bringing a refreshing twist to your workwear are these three editor curated ensembles, that embody sophisticated style with unique details. All easy to maintain, wear, and dress up and down; from 9 to 5 and beyond! -
Brand New Maxi Dresses: Occasion Wear Redefined
Maxi Dress lengths have changed every decade and century, yet the allure of the floor-length maxi continues to intrigue the fashion eternity since its very invention. -
Make Way for Modest Tops: Signature Stars
Nothing spells versatility as a well-crafted top. Stylish, statement tops pair well with a variety of bottoms and layers and can provide unending style ideas. -
Modest Trousers: Classic Staples
Modest Trousers matter! Especially ones cut well, crafted to perfection, fitted seamlessly, and finished to greatness. -
Maxi Inspo: Season's Most Gorgeous Picks
Taking inspiration from the classic and contemporary, maxi inspo gets a new update through the use of prints, textures, and sophisticated fabrics.