The Inayah Eid Edit 2019

The Inayah Eid Edit 2019


We Are Modest Fashion

Ramadan and Eid are key celebrations for discerning women around the world looking to look glamorous and stay modest throughout the holy month and beyond.

We’ve selected our very favourite Inayah occasion dresses and key pieces to help you look and feel a million dollars throughout this special season, whilst staying modest and on trend. From fresh twists on the classic abaya through to our must-have statement-making bejewelled gowns.

This exclusive curation of pieces offers styles for Ramadan 2019 and beyond that will make your style wishes come true in time for Eid, with contemporary embroidery, sparkling beading and sophisticated pops of colour.

What is #WEAREINAYAH and what does this concept represent?

There is no single definition of modesty. It is a personal journey for each and every one of our customers. Here at Inayah, our focus is simply to be inclusive of all women no matter their beliefs or values.

This year we wanted real Inayah women who celebrate Eid to represent the brand through the campaign, to be our ambassadors over Ramadan 2019 and help us to reflect modesty and spirituality as being what each person makes of it from within. The hashtag reflects our unity, that together #WEAREINAYAH. We're proudly showing the world that modesty comes in many beautifully different and inspiring forms.

What does it mean for INAYAH to dress such a diverse network of women?

Our customers inspire us every single day. We're so lucky to help empower so many women around the world through our clothing. We love knowing that when women wear Inayah they feel amazing and are ready to take on the world whatever the occasion.

What kind of styles and details define the Inayah Eid Edit for 2019?

We’ve curated an edit of our favourite modest occasion wear pieces and hijabs. A range of luxuriously soft fabrics, such as soft ethereal tulle, draped luxe jersey and the most romantic floaty chiffon.

Embracing the presence of light and spirituality surrounding Eid, there are hints of sparkle such as embellished shoulder details, wild and wonderful floral beadwork and pretty scallop edge lace trims.

The signature colour palette is synonymous with all things Inayah. With reflective soft hues, rich earthy neutrals, vivid deep reds and dark and mysterious blues. The colours are warm, powerful, and sure to never go out of style.

Will there be anything different launching for Eid Al Adha?

Part two of the Inayah Eid Edit 2019 will be launching in July. So keep an eye out! The focus will be on more vibrant statement-making colours in exquisite jewel tones, inspired by precious stones. There will be plenty of pieces from embroidered kimono dresses to fully embellished abayas to help you get wardrobe ready just in time for Eid Al Adha.

Modest fashion is clothing that covers most of the body, revealing little skin

For more on Inayah's Eid campaign read the first of eight ambassador blogs here. Find your perfect outfit for Eid or for more inspiration head over to InstagramFacebook or Twitter

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